TERMS OF USE

Informal Resolution. Before initiating arbitration, the parties will first make a good-faith effort to resolve the dispute informally. A party initiating a dispute should provide reasonable written notice describing the nature of the dispute and requested resolution, and the parties should allow a reasonable opportunity for informal resolution before arbitration is commenced, except where immediate equitable or emergency relief is reasonably necessary.

Binding Arbitration. Subject to applicable law, disputes not resolved informally will be resolved by binding arbitration administered by the American Arbitration Association (AAA) under the AAA rules applicable to the dispute. Arbitration will be conducted before one neutral arbitrator.

Location and Governing Arbitration Law. Unless applicable AAA rules or law require otherwise, arbitration will take place in Polk County, Florida. The Federal Arbitration Act governs the interpretation and enforcement of the arbitration agreement where applicable. Where Florida arbitration law applies, the Revised Florida Arbitration Code applies as appropriate.

Consumer Safeguard. If a dispute is subject to AAA consumer rules or applicable law requires different allocation of arbitration fees or costs, those rules and requirements control over any inconsistent cost provision in these Terms.

Florida Law and Courts. These Terms are governed by the laws of the State of Florida, without regard to conflict-of-law principles, except where federal law controls. For disputes that are not subject to arbitration, for enforcement of an arbitration award, or where court proceedings are otherwise permitted or required, jurisdiction and venue will lie in the Circuit Court in and for Polk County, Florida, or, if that court lacks jurisdiction, another court of competent jurisdiction in Florida, subject to applicable law.